The BSB40820 Certificate IV in Marketing and Communication is designed to equip students with the fundamental skills and knowledge required to thrive in the dynamic field of marketing. This qualification provides a comprehensive understanding of marketing principles and practices, preparing students for roles in a variety of industries where marketing skills are essential.

Fees and Charges/ Resource Requirements

Fees and Charges:

International students: For more information about the tuition fees and other charges, please click on Fees and Charges.

Resource Requirements:

Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). 

All learners are expected to have access to MS office application such as Microsoft Word, an email platform. 


Intake Dates

We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US

Study Mode and Work Placement:

Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.

Assessment Mode

Assessment of students will encompass a diverse range of general evaluation methods tailored to each unit.

These may include assessing knowledge and skills, through theory tests, projects, role plays, case studies, scenarios, and observation/demonstration activities.

RTO requirements for International students

Alice Springs College of Australia has the following entry requirements: 

International students must:  

  • Be at least 18 years of age and have completed year 12 or equivalent 
  • Participate in a course entry interview to determine suitability for the course and student needs 
  • Have an IELTS* score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following: 
  1. Educated for 5 years in an English-speaking country; or 
  2. Successful completion of an English Placement Test. 

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6+. 

Course Entry Requirements

Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication


Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.

Credit Transfer

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees as well as the duration of the course. 

This process is outlined in Alice Springs College of Australia’s Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.

Course Structure

Unit code Unit Title Core/ Elective
BSBCMM411 Make presentations Core
BSBCRT412 Articulate, present and debate ideas Core
BSBMKG433 Undertake marketing activities Core
BSBMKG435 Analyse consumer behaviour Core
BSBMKG439 Develop and apply knowledge of communications industry Core
BSBPMG430 Undertake project work Core
BSBWRT411 Write complex documents Core
SIRXMKT006 Develop a social media strategy Elective
BSBMKG431 Assess marketing opportunities Elective
BSBCRT411 Apply critical thinking to work practices Elective
BSBPEF402 Develop personal work priorities Elective
BSBTWK503 Manage meetings Elective
BSBTWK401 Build and maintain business relationship Elective

Possible Career Outcomes

Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:

  • Marketing coordinator/ team leader/ manager
  • Advertising manager
  • Social media planner
  • Public relations manager
  • Sales manager
  • Product manager


Disclaimer: The career pathways outlined align with qualification standards ( but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.


Pathways from this qualification

Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications at Alice Springs College of Australia, as well as higher education qualifications in marketing and communication within other institutions.

Do you have more questions?

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