BSB50620 - DIPLOMA OF MARKETING AND COMMUNICATION (114479B) COURSE DETAILS:
The Diploma of Marketing and Communication BSB50620 equips students with advanced skills and knowledge in marketing strategies, communication techniques, and campaign development. Throughout the course, students will learn how to analyse market trends, create effective marketing plans, and utilise various communication channels to engage with target audiences. With a focus on practical skills and real-world application, graduates will be prepared for a range of roles in marketing, advertising, public relations, and digital media.
- Duration - 52 weeks (40 Weeks study + 12 weeks holidays)
- Campus Location I - 48 Gap Road, The Gap Alice springs, NT 0870
- Campus Location II - Level 15, 7 Deane Street, Burwood, NSW 2134
Fees and Charges/ Resource Requirements
Fees and Charges:
International students: For more information about the tuition fees and other charges, please click on Fees and Charges.
Resource Requirements:
Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address).
All learners are expected to have access to MS office application such as Microsoft Word, an email platform.
Recognition
Intake Dates
We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US
Study Mode and Work Placement:
Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.
Assessment Mode
Assessment of students will encompass a diverse range of general evaluation methods tailored to each unit.
These may include assessing knowledge and skills, through theory tests, projects, role plays, case studies, scenarios, and observation/demonstration activities.
RTO requirements for International students
Alice Springs College of Australia has the following entry requirements:
International students must:
- Be at least 18 years of age and have completed year 12 or equivalent
- Participate in a course entry interview to determine suitability for the course and student needs
- Have an IELTS* score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; or
- Successful completion of an English Placement Test.
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6+.
Course Entry Requirements
Entry to the Diploma of Marketing and Communication BSB50620 qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Credit Transfer
Course Structure
Possible Career Outcomes
Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:
- Marketing coordinator/ team leader/ manager
- Advertising manager
- Social media planner
- Public relations manager
- Sales manager
- Product manager
Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.
Pathways from this qualification
Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications at Alice Springs College of Australia, as well as higher education qualifications in marketing and communication within other institutions.
Additional Information
For more detailed information, please Contact Us at Alice Springs College of Australia.
