The BSB50620 Diploma of Marketing and Communication equips students with advanced skills and knowledge in marketing strategies, communication techniques, and campaign development. Throughout the course, students will learn how to analyse market trends, create effective marketing plans, and utilise various communication channels to engage with target audiences. With a focus on practical skills and real-world application, graduates will be prepared for a range of roles in marketing, advertising, public relations, and digital media.

Fees and Charges/ Resource Requirements

Fees and Charges:

International students: For more information about the tuition fees and other charges, please click on Fees and Charges.

Resource Requirements:

Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). 

All learners are expected to have access to MS office application such as Microsoft Word, an email platform. 


Intake Dates

We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US

Study Mode and Work Placement:

Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.

Assessment Mode

Assessment of students will encompass a diverse range of general evaluation methods tailored to each unit.

These may include assessing knowledge and skills, through theory tests, projects, role plays, case studies, scenarios, and observation/demonstration activities.

RTO requirements for International students

Alice Springs College of Australia has the following entry requirements: 

International students must:  

  • Be at least 18 years of age and have completed year 12 or equivalent 
  • Participate in a course entry interview to determine suitability for the course and student needs 
  • Have an IELTS* score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following: 
  1. Educated for 5 years in an English-speaking country; or 
  2. Successful completion of an English Placement Test. 

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6+. 

Course Entry Requirements

Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication


Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.

Credit Transfer

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees as well as the duration of the course. 

This process is outlined in Alice Springs College of Australia’s Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.

Course Structure


Unit code Unit Title Core/ Elective
BSBMKG541 Identify and evaluate marketing opportunities Core
BSBMKG542 Establish and monitor the marketing mix Core
BSBMKG552 Design and develop marketing communication plans Core
BSBMKG435 Analyse consumer behaviour Core
BSBMKG555 Write persuasive copy Core
BSBPMG430 Undertake project work Core
BSBMKG543 Plan and interpret market research Elective
BSBMKG546 Develop social media engagement plans Elective
BSBMKG551 Create multiplatform advertisements for mass media Elective
BSBMKG545 Conduct marketing audits Elective
BSBOPS504 Manage business risk Elective
BSBOPS505 Manage organisational customer service Elective
BSBFIN501 Manage budgets and financial plans Elective

Possible Career Outcomes

Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:

  • Marketing coordinator/ team leader/ manager
  • Advertising manager
  • Social media planner
  • Public relations manager
  • Sales manager
  • Product manager


Disclaimer: The career pathways outlined align with qualification standards ( but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.


Pathways from this qualification

Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications at Alice Springs College of Australia, as well as higher education qualifications in marketing and communication within other institutions.

Do you have more questions?

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