BSB60520

ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION 

CRICOS CODE 114480J

The BSB60520 Advanced Diploma of Marketing and Communication offers an in-depth exploration of advanced marketing strategies and communication techniques. Students will develop comprehensive skills in market research, strategic planning, brand management, and campaign implementation. This advanced qualification prepares graduates for leadership roles in marketing, advertising, public relations, and digital media, providing them with the expertise to drive successful marketing initiatives and achieve business objectives.

Fees and Charges/ Resource Requirements

Fees and Charges:

International students: For more information about the tuition fees and other charges, please click on Fees and Charges.

Resource Requirements:

Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). 

All learners are expected to have access to MS office application such as Microsoft Word, an email platform. 

Recognition

Intake Dates

We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US

Study Mode and Work Placement:

Training will be conducted face to face on a fulltime basis ( 20 contact hours per week) in a classroom and simulated workplace environment.

Assessment Mode

Assessment of students will encompass a diverse range of general evaluation methods tailored to each unit.

These may include assessing knowledge and skills, through theory tests, projects, role plays, case studies, scenarios, and observation/demonstration activities.

RTO requirements for International students

Alice Springs College of Australia has the following entry requirements: 

International students must:  

  • Be at least 18 years of age and have completed year 12 or equivalent 
  • Participate in a course entry interview to determine suitability for the course and student needs 
  • Have an IELTS* score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following: 
  1. Educated for 5 years in an English-speaking country; or 
  2. Successful completion of an English Placement Test. 

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6+. 

Course Entry Requirements

Entry to this qualification is limited to those who:

Have completed BSB52415 Diploma of Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years equivalent full-time relevant work experience.

Credit Transfer

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees as well as the duration of the course. 

This process is outlined in Alice Springs College of Australia’s Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.

Course Structure

Unit code Unit Title Core/ Elective
BSBMKG621 Develop organisational marketing strategy Core
BSBMKG622 Establish and monitor the marketing mix Core
BSBMKG552 Manage organisational marketing processes Core
BSBMKG623 Develop marketing plans Core
BSBTWK601 Develop and maintain strategic business networks Core
BSBMKG624 Manage market research Elective
BSBMKG626 Develop advertising campaigns Elective
BSBMKG627 Execute advertising campaigns Elective
BSBMKG551 Create multiplatform advertisements for mass media Elective
BSBMKG628 Lead organisational public relations Elective
BSBCRT512 Originate and develop concepts Elective
BSBCRT611 Apply critical thinking for complex problem solving Elective
BSBLDR601 Lead and manage organisational change Elective
BSBSTR601 Manage innovation and continuous improvement Elective

Possible Career Outcomes

Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:

 

  • Marketing manager/ director
  • Advertising manager/ director
  • Social media manager
  • Client services executive Product manager

 

Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.

 

Pathways from this qualification

Students who complete this course may wish to continue their education in higher education qualifications in marketing and communication within other institutions.

Do you have more questions?

We are happy to help.