The BSB60520 Advanced Diploma of Marketing and Communication offers an in-depth exploration of advanced marketing strategies and communication techniques. Students will develop comprehensive skills in market research, strategic planning, brand management, and campaign implementation. This advanced qualification prepares graduates for leadership roles in marketing, advertising, public relations, and digital media, providing them with the expertise to drive successful marketing initiatives and achieve business objectives.
- Duration - 78 weeks (60 Weeks study + 18 weeks holidays)
- Campus Location I - 48 Gap Road, The Gap Alice springs, NT 0870
- Campus Location II - Level 15, 7 Deane Street, Burwood, NSW 2134
Fees and Charges/ Resource Requirements
Fees and Charges:
International students: For more information about the tuition fees and other charges, please click on Fees and Charges.
Resource Requirements:
Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address).
All learners are expected to have access to MS office application such as Microsoft Word, an email platform.
Recognition
Intake Dates
We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US
Study Mode and Work Placement:
Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.
Assessment Mode
Assessment of students will encompass a diverse range of general evaluation methods tailored to each unit.
These may include assessing knowledge and skills, through theory tests, projects, role plays, case studies, scenarios, and observation/demonstration activities.
RTO requirements for International students
Alice Springs College of Australia has the following entry requirements:
International students must:
- Be at least 18 years of age and have completed year 12 or equivalent
- Participate in a course entry interview to determine suitability for the course and student needs
- Have an IELTS* score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; or
- Successful completion of an English Placement Test.
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6+.
Course Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
Credit Transfer
Course Structure
Possible Career Outcomes
Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:
- Marketing manager/ director
- Advertising manager/ director
- Social media manager
- Client services executive Product manager
Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.
Pathways from this qualification
Students who complete this course may wish to continue their education in higher education qualifications in marketing and communication within other institutions.
