BSB60520 - ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION (114480J)
Advanced Diploma • 78 weeks (60 Weeks study + 18 weeks holidays)
Course Overview
The BSB60520 Advanced Diploma of Marketing and Communication offers an in-depth exploration of advanced marketing strategies and communication techniques. Students will develop comprehensive skills in market research, strategic planning, brand management, and campaign implementation. This advanced marketing course qualification prepares graduates for leadership roles in marketing, advertising, public relations, and digital media, providing them with the expertise to drive successful marketing initiatives and achieve business objectives.
Campus Locations
Fees and Charges
International students: For more information about the tuition fees and other charges, please click on Fees and Charges.
Resource Requirements
Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). All learners are expected to have access to MS office application such as Microsoft Word, an email platform.
RTO Requirements for International Students
RTO requirements for International students:
Alice Springs College of Australia has the following entry requirements:
International students must:
- Be at least 18 years of age and have completed year 12 or equivalent
- Participate in a course entry interview to determine suitability for the course and student needs
- Have an IELTS score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; orSuccessful completion of an English Placement Test.
Course Entry Requirements
Entry to Advanced Diploma of Marketing and Communication BSB60520 qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
Recognition
Career Opportunities
Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:
- Marketing manager/ director
- Advertising manager/ director
- Social media manager
- Client services executive
- Product manager
Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.
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COURSE STRUCTURE
TO ACHIEVE THIS QUALIFICATION, STUDENTS MUST COMPLETE
The units are designed to develop executive-level marketing and communication competencies including strategic marketing leadership, organisational marketing strategy and processes, strategic business networks, and advanced marketing concepts.
KEY AREAS INCLUDE
- Originate and develop concepts
- Organisational marketing strategy development
- Advertising campaign development and execution
- Market research management
- Critical thinking for complex problem solving
- Innovation and continuous improvement
- Organisational marketing process management
- Strategic business network development
- Organisational public relations leadership
- Organisational change leadership
| UNIT CODE | UNIT NAME | UNIT TYPE |
|---|---|---|
| BSBCRT512 | Originate and develop concepts | Elective |
| BSBMKG623 | Originate and develop concepts | Core |
| BSBMKG626 | Develop advertising campaigns | Elective |
| BSBMKG627 | Execute advertising campaigns | Elective |
| BSBMKG624 | Manage market research | Elective |
| BSBMKG621 | Develop organisational marketing strategy | Core |
| BSBCRT611 | Apply critical thinking for complex problem solving | Elective |
| BSBSTR601 | Manage innovation and continuous improvement | Elective |
| BSBMKG622 | Manage organisational marketing processes | Core |
| BSBTWK601 | Develop and maintain strategic business networks | Core |
| BSBMKG628 | Lead organisational public relations | Elective |
| BSBLDR601 | Lead and manage organisational change | Elective |
Study Mode and Work Placement
Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.
Assessment Mode
Intake Dates
We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US
Credit Transfer
Pathways from this Qualification
Students who complete the Advanced Diploma of Marketing and Communication may wish to continue their education in higher education qualifications in marketing and communication within other institutions.
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Enquire NowCourse Details
Level
Advanced Diploma
Duration
78 weeks (60 Weeks study + 18 weeks holidays)
Category
Marketing
CRICOS Course Code
114480J
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