BSB40820 - CERTIFICATE IV IN MARKETING AND COMMUNICATION (SOCIAL MEDIA MARKETING) (114478C)
Certificate IV • 52 weeks (40 Weeks study + 12 weeks holidays)
Course Overview
The BSB40820 Certificate IV in Marketing and Communication in Australia is designed to equip students with the fundamental skills and knowledge required to thrive in the dynamic field of marketing. This qualification provides a Comprehensive Understanding of Marketing Principles and Practices, preparing students for roles in a variety of industries where marketing skills are essential.
Campus Locations
Fees and Charges
International students: For more information about the tuition fees and other charges, contact us.
Resource Requirements
Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). All learners are expected to have access to MS office application such as Microsoft Word, an email platform.
RTO Requirements for International Students
RTO requirements for International students:
Alice Springs College of Australia has the following entry requirements:
International students must:
- Be at least 18 years of age and have completed year 12 or equivalent
- Participate in a course entry interview to determine suitability for the course and student needs
- Have an IELTS score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; orSuccessful completion of an English Placement Test.
Course Entry Requirements
Entry to BSB40820 Certificate IV in Marketing and Communication in Australia qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Recognition
Career Opportunities
Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:
- Marketing coordinator/ team leader/ manager
- Advertising manager
- Social media planner
- Public relations manager
- Sales manager
- Product manager
Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.
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COURSE STRUCTURE
TO ACHIEVE THIS QUALIFICATION, STUDENTS MUST COMPLETE
The units are designed to develop comprehensive marketing and communication skills including marketing activities, consumer behaviour analysis, communications industry knowledge, document writing, presentations, critical thinking, and business relationship management.
KEY AREAS INCLUDE
- Marketing activities and opportunities
- Consumer behaviour analysis
- Communications industry knowledge
- Complex document writing
- Presentations and public speaking
- Critical thinking and debate
- Business relationship management
- Personal work priorities
- Meeting management
- Social media strategy development
| UNIT CODE | UNIT NAME | UNIT TYPE |
|---|---|---|
| BSBMKG433 | Undertake marketing activities | Core |
| BSBMKG435 | Analyse consumer behaviour | Core |
| BSBMKG439 | Develop and apply knowledge of communications industry | Core |
| BSBWRT411 | Write complex documents | Core |
| BSBCMM411 | Make presentations | Core |
| BSBCRT412 | Articulate, present and debate ideas | Core |
| BSBPEF402 | Develop personal work priorities | Elective |
| BSBTWK503 | Manage meetings | Elective |
| BSBTWK401 | Build and maintain business relationship | Core |
| BSBCRT411 | Apply critical thinking to work practices | Elective |
| BSBMKG431 | Assess marketing opportunities | Elective |
| SIRXMKT006 | Develop a social media strategy | Elective |
Study Mode and Work Placement
Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.
Assessment Mode
Intake Dates
We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US
Credit Transfer
Pathways from this Qualification
Students who complete this marketing communication course Australia may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications at Alice Springs College of Australia, as well as higher education qualifications in marketing and communication within other institutions.
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Enquire NowCourse Details
Level
Certificate IV
Duration
52 weeks (40 Weeks study + 12 weeks holidays)
Category
Marketing
CRICOS Course Code
114478C
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