BSB50620 - DIPLOMA OF MARKETING AND COMMUNICATION (114479B)
Diploma • 52 weeks (40 Weeks study + 12 weeks holidays)
Course Overview
The Diploma of Marketing and Communication BSB50620 Course equips students with advanced skills and knowledge in marketing strategies, communication techniques, and campaign development. Throughout the course, students will learn how to analyse market trends, create effective marketing plans, and utilise various communication channels to engage with target audiences. With a focus on practical skills and real-world application, graduates will be prepared for a range of roles in marketing, advertising, public relations, and digital media.
Campus Locations
Fees and Charges
International students: For more information about the tuition fees and other charges, please click on Fees and Charges.
Resource Requirements
Alice Springs College of Australia will provide access to computers with required resources including access to internet during classroom hours, however, to work on the assignments and tasks for self-study, all learners are expected to have access to a laptop or computer with the Windows 7 operating system or higher. Students must have an active email address for communication and be contactable by phone (mobile or landline) and by mail (postal address). All learners are expected to have access to MS office application such as Microsoft Word, an email platform.
RTO Requirements for International Students
RTO requirements for International students:
Alice Springs College of Australia has the following entry requirements:
International students must:
- Be at least 18 years of age and have completed year 12 or equivalent
- Participate in a course entry interview to determine suitability for the course and student needs
- Have an IELTS score of 6+ (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; orSuccessful completion of an English Placement Test.
Course Entry Requirements
Entry to the Diploma of Marketing and Communication BSB50620 qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Recognition
Career Opportunities
Potential employment options are in business in a range of industry areas. The possible employment pathways may include as below:
- Marketing coordinator/ team leader/ manager
- Advertising manager
- Social media planner
- Public relations manager
- Sales manager
- Product manager
Disclaimer: The career pathways outlined align with qualification standards (www.training.gov.au) but do not ensure employment or suggest specific job roles post-course completion. ASCA refrains from making claims about employment outcomes or guarantees, as they could be misleading. Actual employment opportunities may vary based on individual skills, experience, and market conditions.
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COURSE STRUCTURE
TO ACHIEVE THIS QUALIFICATION, STUDENTS MUST COMPLETE
The units are designed to develop advanced marketing and communication competencies including identifying marketing opportunities, establishing marketing mix, developing communication plans, writing persuasive copy, project work, and social media engagement.
KEY AREAS INCLUDE
- Marketing opportunity identification and evaluation
- Marketing mix establishment and monitoring
- Marketing communication plan development
- Persuasive copywriting
- Project work management
- Social media engagement planning
- Market research planning and interpretation
- Customer service management
- Multiplatform advertising creation
- Budget and financial plan management
- Business risk management
- Organisational change leadership
- Marketing audits
| UNIT CODE | UNIT NAME | UNIT TYPE |
|---|---|---|
| BSBMKG541 | Identify and evaluate marketing opportunities | Core |
| BSBMKG542 | Establish and monitor the marketing mix | Core |
| BSBMKG552 | Design and develop marketing communication plans | Core |
| BSBMKG555 | Write persuasive copy | Core |
| BSBPMG430 | Undertake project work | Core |
| BSBMKG546 | Develop social media engagement plans | Core |
| BSBMKG543 | Plan and interpret market research | Elective |
| BSBOPS505 | Manage organizational customer service | Elective |
| BSBMKG551 | Create multiplatform advertisements for mass media | Elective |
| BSBFIN501 | Manage budgets and financial plans | Elective |
| BSBOPS504 | Manage business risk | Elective |
| BSBLDR601 | Lead and manage organisational change | Elective |
| BSBMKG545 | Conduct marketing audits | Elective |
Study Mode and Work Placement
Training will be delivered using a blended approach, combining face-to-face training, online sessions, and work placement. Face-to-face sessions will be held in the classroom, with 15 hours per week dedicated to face-to-face training and an additional 5 hours of trainer-led online sessions.
Assessment Mode
Intake Dates
We offer multiple intake options with flexible start dates to accommodate your schedule. For further details, please don't hesitate to CONTACT US
Credit Transfer
Pathways from this Qualification
Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications at Alice Springs College of Australia, as well as higher education qualifications in marketing and communication within other institutions.
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Enquire NowCourse Details
Level
Diploma
Duration
52 weeks (40 Weeks study + 12 weeks holidays)
Category
Marketing
CRICOS Course Code
114479B
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